Senior Team Profile
Phase 5's approach is based on solving marketing problems and addressing
objectives, rather than delivering a report, service, or canned
methodology. Our staff possesses the unique combination of technical
and business experience and expertise necessary to solve the complex
challenges our clients face.
Learn more about Phase 5's senior executives:
Carol Blackie
Carol is a founding partner of Phase 5. A highly skilled qualitative
and quantitative researcher, Carol focuses on the development and
evaluation of online products and services. Clients are routinely
impressed not only with her skill in designing and conducting research
studies, but also by her ability to identify key issues, and to
use research to help in their resolution.
With over 15 years experience, Carol has an impressive depth and
breadth of marketing research experience. Her work has included
market assessments, product / service development, communications
research, product / service evaluation and customer satisfaction
and loyalty research.
Carol has an MBA from Queen's University and a BA (Honours) from
McMaster University. Prior to Phase 5, Carol spent eight years in
the management consulting practice of an international accounting
firm. When she left this firm she was a senior manager heading a
marketing and industry studies practice. Carol has also developed
and offered courses on the use of various qualitative techniques.
Her five years on the executive of the Ottawa chapter of the Professional
Marketing Research Society included a term as president.
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Doug Church
Doug is a founding partner of Phase 5. Since 1989, Doug has conducted
hundreds of marketing research and planning assignments for information,
technology and e-business initiatives. These include high profile
branding, market assessment, usability and performance measurement
studies for private sector and government organizations. Doug regularly
conducts research in the United States and Europe (as well as Canada),
and is experienced in managing projects of international scope.
Doug has launched two syndicated surveys tracking trends in the
Internet economy among end-users and decision-makers. He is the
lead partner responsible for the Information Services Panel, a Web-based
research study of 1,800 special librarians and information professionals
sponsored by the Special Libraries Association and major international
publishers.
Doug holds a MBA from Queen's University and a BA in Law from Carleton
University. He is past-president of the Ottawa chapter of the Professional
Marketing Research Society and has taught marketing at the post-secondary
level. Doug speaks and writes frequently on trends in the Internet
economy.
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Michael Dolenko
Michael is a partner at Phase 5, and manages the firm's Toronto
office. Michael has worked in marketing and media research since
1991 as both a buyer and a consultant.
Michael's current practice focuses on helping financial institutions,
information providers, media companies and e-businesses develop,
market and manage products and services in a multi-channel environment.
Michael has spoken on research and Web-related topics at many venues
and teaches a course on Measuring
Service Quality for the University of Toronto.
Michael earned a BA in Philosophy from Trinity College at the University
of Toronto and an MA in Media Studies from Concordia University
in Montreal. He is a member of the Professional Marketing Research
Society and the Usability Professionals Association.
When away from the office, Michael enjoys travel, cooking and long
distance running. In 2005, Michael completed the Boston marathon.
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Arnie Guha
Arnie Guha, Ph.D., is a partner at Phase 5. Widely regarded as
an expert in online user groups and environments, and related marketing
and business issues, Arnie helps his clients - technology companies,
life sciences firms, media companies, publishers and information
providers, banks and insurance companies, and various branches of
government - understand and estimate their markets, and to develop
products, services and strategies that would best respond to market
needs and business objectives.
Prior to joining Phase 5, Arnie was Manager, Marketing Research
(Business Initiatives), at RBC Financial Group.
A former Cambridge Nehru Centenary Scholar, Arnie holds a BA and
MA from Cambridge University, and a Ph.D. from the University of
British Columbia. His doctoral dissertation explored user-disorientation
in navigating networked information spaces. In 1999, Arnie served
a term at the Center for Democracy and Technology (CDT), Washington
D.C., where he collaborated with senior staff counsel and principal
author James X. Dempsey to produce Bridging
the Digital Divide: Internet Access in Central and Eastern Europe.
Arnie has served on the National Executive Board of the Professional
Marketing Research Society (PMRS) as Director of Education. Among
other publications, Arnie contributes a regular column - 'The Virtual
Factor' - on online research, as well as featured articles, to Imprints,
the monthly publication of the Professional Marketing Research Society
(PMRS). In 2001, the E-Content Institute published Usability:
Discovering the Value Link, a report by Arnie that explored
the relationship between usability, utility and the business value
of an online application.
Arnie speaks regularly at conferences, focusing on various aspects
of online user experience research, from qualitative evaluation
of interfaces and task-flow analysis, to benchmarking and performance
measurement.
A published poet and member of the Corporate Advisory Board of
the Toronto
Arts Council Foundation, Arnie was elected Fellow of the Cambridge
Commonwealth Society in 1994.
- Email: Arnie
Guha
- Telephone: 416-599-7555, ext. 231
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Andreas Noe
Andreas is a founding partner of Phase 5, and serves as lead researcher
and project manager on client assignments. He is an accomplished
and highly respected professional with a formidable track record
of marketing and communications research studies over the past 13
years, using quantitative, qualitative and database research techniques.
Andreas has developed particular expertise in business-to-business
satisfaction, loyalty and value research, and marketing return on
investment (ROI) metrics. In the course of this work, Andreas has
reviewed the satisfaction, loyalty, performance measurement and
CRM approaches used by leading companies, as well as public corporations,
crown corporations and government departments, in a range of sectors.
While Andreas is best known for his quantitative strengths, clients
particularly value his rigour and attention to detail, and his ability
to use varied approaches to solve their unique business problems.
Andreas holds a B. Comm. and an MBA from the University of Ottawa.
Prior to joining Phase 5, Andreas was a member of the Marketing
Services Group at one of the "big five" international
management consulting firms. He is a past president of the local
chapter of the American Marketing Association. He has taught courses
in marketing, marketing strategy and services marketing at the University
of Ottawa. Andreas has also designed and delivered research workshops
for staff at Statistics Canada.
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