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Phase 5 Case Studies |
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Web Site ROI for RBC Royal BankOur client, a leading Canadian bank, had undertaken a major redesign
of its public Web site. To help guide - and justify - future investments
in its site, RBC's online marketing team needed to assess the impacts
that its public site had on marketing objectives.  |
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Predicting Traffic Impacts of New Designs (PDF, 755 kb) >Managers responsible for Web channels often want to know how design
changes will affect user behaviour. While traditional lab-based
usability testing can help identify impediments to successful user
experience, the qualitative nature of the research makes it hard
to predict how design changes will affect actual behaviour once
the site is launched.
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Combining Customer Value Measurement and Spending Segmentation to Better Manage Customer Base >For a leading B2B professional services company, Phase 5 integrated customer
data from several sources to provide a customized solution and pragmatic,
actionable advice for its service segmentation strategy.
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Site Redesign for a Major North American Media Organization >Phase 5 was recently commissioned by a major North American broadcast
and new media corporation to help redesign its regional Web sites. |
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Brand Tracking for Export Development Canada >EDC needed to measure brand awareness and presence, brand image and personality,
brand performance and credibility and brand loyalty and commitment. |
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Creating a VPN Market Entry Strategy >Our client, a major telecommunications company, was launching a virtual
private network (VPN) service in a North American market. They engaged
Phase 5 to help them develop a market entry strategy. |
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Canada Health Portal Redesign >Health Canada commissioned Phase 5 to conduct qualitative, user-based
research to ensure that the Canada Health Portal was redesigned in a manner
that facilitates intuitive use by its end-users, and to validate the current
site architecture. |
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Evaluating Homepage Prototypes for the Canada Site >In 2000, the Canada Site underwent a re-design to reflect the changing
needs of Canadians and to facilitate access to information about the Government
of Canada. |
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Assessing Online Needs for the Canadian Tourism Commission >The Canadian Tourism Commission (CTC) saw an opportunity to market Canada
through an online strategy as a premier destination for business events. |
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Ensuring Access for your Web-based Clients with Special Needs >Addressing the research needs of clients who are developing an accessible
Web site has exposed us to many of the unique issues that must be addressed
when working with a special needs audience. |
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CHSRF Web Strategy Development >The Foundation commissioned Phase 5 to ensure that any initiative undertaken
was guided by a sound strategic plan consistent with organizational objectives
and based on end-user needs and current or emerging Internet best practices
related to information dissemination. |
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