Integrating Data-Tag technology into Web-based Surveys

By: Rene van Diepen

This paper explores creative methods to obtain answers to these and other questions, in support of your online objectives. Specifically, we focus on ways that organisations may employ an online survey together with java script-based technology, to gather in-depth customer data. In doing so, the paper also draws an important distinction between traditional channels, and the web. We then argue that this distinction represents the main driver for examining the "technical signature" of otherwise anonymous web site visitors.

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