Online User Experience Research – What Numbers Alone Cannot Tell You

By: Arnie Guha and Michael Dolenko

First things first: what is the online experience? Is it a cool Web site? Is it a Web site whose pages load at 10 seconds or less? Does the "online experience" have to correspond to a Web site? Well, it all depends.

User experience research goes far beyond usability to help understand one's online customers, so as to articulate and deliver the best value to them, both online and off. The online experience is a function of several factors, ranging from "core tangibles," to customer communications, delivery, pricing and fulfillment. Indeed, the ubiquitous "interface" is not just a screen with functional icons; instead, an "interface" is the point of contact/transference between the articulation/perception of the value of your offering, and the confirmation/denial of that (perceived/articulated) value.

To receive the full white paper, Online User Experience Research – What Numbers Alone Cannot Tell You (PDF format, 783 kb) simply submit the information below. The publication will be sent to you via email.