Technology Services

Managing for value in an uncertain environment

In the past, many technology businesses suffered from an "invent and sell" approach to product development and marketing.

Ventures in today's business environment require greater scrutiny. Technology companies must understand the key problems faced by their customers, the value proposition that will best address customer needs, and the business model that will enable a defensible, long-term position.

Phase 5's services help address these challenges by better managing the value proposition delivered to the right markets. Our services include:

Market assessment studies to select and prioritize target opportunities
Needs analysis to identify customer and business requirements that should be addressed by your solution.
Product development research to test and refine your value proposition before it is launched.
A branding and communications process to create a clear and competitive position.
Web development research to ensure that your online service gets results.
Performance and customer value measurement, to track whether you are delivering value to the right customers, and whether any adjustments are required to your marketing programs.

Phase 5 delivers results, not reports. Our unique combination of research and strategy ensures that recommendations are well-founded and actionable. You benefit from more than 10 years of experience solving marketing issues for technology companies - from semiconductors to software.

Contact one of our partners to learn more about Phase 5's work in technology services.

Ottawa:
Doug Church
(613) 241-7555 ext. 101

Toronto:
Michael Dolenko
(416) 599-7555 ext. 224

Feature Case Study

Creating a VPN Market Entry Strategy

A major telecommunications company, was launching a virtual private network (VPN) service in a North American market. They engaged Phase 5 to help them develop a market entry strategy.