Strategy and Planning

Our strategy and planning services include analysis, workshops, facilitated planning sessions, and marketing plan preparation.

The process we take you through covers:

Confirmation of the critical issues that must be addressed by the marketing plan
Prioritization of your target audiences
Identification of marketing objectives at the corporate and audience-specific levels
Development of positioning and messaging strategies
Development of marketing mix strategies
Development of a tactical plan
Establishment of required resources and budgets
Identification of critical succcess factors to measure and manage performance

Rather than acting independently, we firmly believe that the best plans are built on the experience and involvement of your team. We provide a framework for you to make decisions and develop creative strategies. This results in a marketing plan that is realistic and readily adopted by internal stakeholders.

Feature Case Studies

Creating a VPN Market Entry Strategy

A major telecommunications company, recently launched a virtual private network (VPN) service. They engaged Phase 5 to help develop a market entry strategy.

CHSRF Web Strategy Development

The Foundation commissioned Phase 5 to ensure that any initiative undertaken was guided by a sound strategic plan based on end-user needs and on current or emerging Internet best practices related to information dissemination.