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    An Innovative Approach to CX Innovation (IIEX.NA, Apr/24)

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    On April 17th, 2024, Phase 5 Partner Steve Hansen was invited to speak at the IIEX.NA conference. His presentation,

    An Innovative Approach to CX Innovation

    describes how Jobs-to-be-Done (JTBD) can be melded with the Customer Journey Mapping (CJM) framework to give a stronger understanding of an ecosystem as it goes through a decision-maker disruption.

    Key Takeaways:

    1. How & when to combine the JTBD framework with journey mapping
    2. Theoretical and practical knowledge of this framework
    3. Hands-on, how-to demonstration of how best to use it

    Download Steve's complete presentation deck now to learn more.