An Innovative Approach to CX Innovation (IIEX.NA, Apr/24)
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On April 17th, 2024, Phase 5 Partner Steve Hansen was invited to speak at the IIEX.NA conference. His presentation,
An Innovative Approach to CX Innovation
describes how Jobs-to-be-Done (JTBD) can be melded with the Customer Journey Mapping (CJM) framework to give a stronger understanding of an ecosystem as it goes through a decision-maker disruption.
Key Takeaways:
How & when to combine the JTBD framework with journey mapping
Theoretical and practical knowledge of this framework
Hands-on, how-to demonstration of how best to use it
Download Steve's complete presentation deck now to learn more.
