Better Product Roadmaps - a Jobs to be Done Case Study

On October 26th, 2023, Phase 5 Partner Steve Hansen was invited to deliver a presentation to PDMA members, entitled:

Better Product Roadmaps - a JTBD Case Study

Based on his deep expertise in applying the Jobs to be Done framework, Steve's presentation addressed questions such as:

1. Why "jobs" instead of "needs"?
2. How do we travel from "jobs" to products we can launch?
3. What are the key elements of a successful activation?

Download Steve's complete presentation deck now to learn more, or watch a video of his presentation here.