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    Better Product Roadmaps - a Jobs to be Done Case Study

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    On October 26th, 2023, Phase 5 Partner Steve Hansen was invited to deliver a presentation to PDMA members, entitled:

    Better Product Roadmaps - a JTBD Case Study

    Based on his deep expertise in applying the Jobs to be Done framework, Steve's presentation addressed questions such as:

    1. Why "jobs" instead of "needs"?
    2. How do we travel from "jobs" to products we can launch?
    3. What are the key elements of a successful activation?

    Download Steve's complete presentation deck now to learn more, or watch a video of his presentation here.