On September 8th, 2023, Phase 5 Partner Steve Hansen was a featured speaker at Greenbook's IIEX.AI virtual conference with his presentation about AI & research methods, entitled:
Can Synthetic Respondents Provide Natural Insights?
Steve shared several specific cases of using synthetic respondents, and compared their responses to those of real people, ultimately answering the following questions:
- How can “synthetic” respondents be used to improve research?
- How might “synthetic” respondents disappoint or lead researchers astray?
- How can researchers best communicate to their stakeholders about when to use “synthetic” respondents and when not to?
Download the complete presentation deck (at right) and/or view the recording now to learn more.