Can Synthetic Respondents Provide Natural Insights?

On September 8th, 2023, Phase 5 Partner Steve Hansen was a featured speaker at Greenbook's IIEX.AI virtual conference with his presentation about AI & research methods, entitled:

Can Synthetic Respondents Provide Natural Insights?

Steve shared several specific cases of using synthetic respondents, and compared their responses to those of real people, ultimately answering the following questions:

1. How can “synthetic” respondents be used to improve research?
2. How might “synthetic” respondents disappoint or lead researchers astray?
3. How can researchers best communicate to their stakeholders about when to use “synthetic” respondents and when not to?

Download the complete presentation deck (at right) and/or view the recording now to learn more.