- Our client - a major global financial services company - launched an innovative insurance program that incentivises healthy life style with lower insurance pricing.
- Phase 5 was commissioned to conduct research with clients and advisors to support the initiative.
- Through this research, Phase 5:
- Revealed customer and advisor goals and expectations
- Uncovered thoughts and emotions, gained an understanding of how they wanted the experience to make them feel and compared it to how they actually felt through the experience
- Highlighted pain points and areas for improvement