On May 19, 2021, Miki Velemirovich, President of Cargo Canada presented topline findings from our joint study: State of SMB (Small & Medium Business) in 2021 during a CMA webinar. The presentation is now available to download.
Based on our February 2021 survey of over 1,000 Small Business Owners (SBOs) in Canada, this research explores drivers of SMB purchase and loyalty behaviour in general, as well as in specific industry sectors including financial services, tech & telco, logistics, and software. It also investigates what SBOs currently fear, forecast, want, and need from the large enterprise brands that serve them.
Some key takeaways from the topline report include:
- The top 4 Digital Transformation goals of Canadian SMBs
- How SMBs are fending off Big Retailers
- Do's and Don't's for the brands who market to SMBs
Download the complete presentation now to learn more. And keep checking back for more in-depth reports from this study, including deep dives by industry vertical (FS, Tech, Transportation, Logistics).
