Combining JTBD and Journey Mapping: An Innovative Approach to Innovation
Download the presentation
On June 2, 2022, Phase 5 Partner Steve Hansen was the featured speaker at a Product Management & Development Association (PDMA) special webcast event. His presentation,
Combining Jobs-to-be-Done and Journey Mapping:
An Innovative Approach to Innovation
is now available to download.
During his webinar, Steve described and shared the merits of Customer Journey Mapping and Jobs-to-be-Done (JTBD) both as individual techniques, and also as complementary approaches that serve to generate stronger, more customer-centric innovation.
Some key takeaways include:
Customer Journey Mapping (CJM) helps an organization remove friction from the customer experience.
JTBD reframes the entire world in terms of jobs to be done; it doesn't jump immediately to tools or solutions.
JTBD helps you ask better questions during the CJM process, identifying targeted white spaces within which to innovate.
Download the complete presentation to learn more now!
