On June 2, 2022, Phase 5 Partner Steve Hansen was the featured speaker at a Product Management & Development Association (PDMA) special webcast event. His presentation,
Combining Jobs-to-be-Done and Journey Mapping:
An Innovative Approach to Innovation
is now available to download.
During his webinar, Steve described and shared the merits of Customer Journey Mapping and Jobs-to-be-Done (JTBD) both as individual techniques, and also as complementary approaches that serve to generate stronger, more customer-centric innovation.
Some key takeaways include:
- Customer Journey Mapping (CJM) helps an organization remove friction from the customer experience.
- JTBD reframes the entire world in terms of jobs to be done; it doesn't jump immediately to tools or solutions.
- JTBD helps you ask better questions during the CJM process, identifying targeted white spaces within which to innovate.
Download the complete presentation to learn more now!