The Dangerous New World of Marketing to Small Business

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    As Small Business Owners (SBOs) attempt to reopen and recover in 2020, the way Big Brands respond has never been more critical.

    Cargo and Phase 5 talked to over 500 SBOs across the US about how they’re feeling, where they’re going, and what they want from you.  

    In this first, fast-paced, 45-minute episode of the new series, "The Forecast", we covered three ways Big Brands can market to Small Business post-shutdown.

    Watch the webinar and learn:

    1. How the current mindset of SBOs should impact your marketing messaging and focus going forward.

    2. How the stages of Small Business recovery impact your sales and marketing targets.

    3. How macro influences facing SBOs impact your marketing success.