How to Deliver a Winning Experience Across Channels and Constituencies

On June 2, 2022, Phase 5 Partner Arnie Guha and Phase 5 client Gareth Tuppenney (Director of Digital Experience at London Stock Exchance Group LSEG) were featured speakers at the Insights Association's X Event. Their presentation,

Reuniting with the X: How to Deliver a Winning Experience Across Channels and Constituencies

is now available to download.

Together, Arnie and Gareth described how User Experience, Customer Experience, and Employee Experience were reviewed and assessed holistically to arrive at specific initiatives that work together to deliver a better overall experience at LSEG.

Some key takeaways include:

• Experiences should be evaluated based on efficiency, discoverability, memorability, and accessibility.
• Optimizing the efficiency of interactions with customers operating in a digital landscape is important to employees.
• Focusing on "human" needs as opposed to "user" needs helps to create an optimal experience.

Download the complete presentation to learn more now!