Identify Unmet Needs
- Market assessment surveys
- Ethnography and online diaries
- Segmentation analysis
- Market planning and segmentation workshops
- Persona development
Innovation is critical to your competitive health. Not only does your organization need a pipeline of ideas for enhancements and new offerings, you need to ensure customer insights are leveraged at every stage of the development cycle.
Our Innovation research leverages a range of research and consulting techniques to support customer-driven innovation. We work on a collaborative basis with your team to: