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Steve Hansen

Steve Hansen, MBA, is the President of Phase 5 US and the leader of the firm's Data Analytics practice. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation. Steve is based in Minneapolis, Minnesota.

Recent Posts

Online Research
Link to How to select good online study respondents
How to select good online study respondents
How to select good online study respondents
Online Research
Link to Good and bad respondents in online research -- in search of great conversations
Good and bad respondents in online research -- in search of great conversations
Good and bad respondents in online research -- in search of great conversations
It's easy to find out what's most important for your statement. Just ask your customers, they know.
Customer Experience
Link to Statement design -- more important than you think
Statement design -- more important than you think
Statement design -- more important than you think
Link to Is NOW the right time for customer journey mapping?
Is NOW the right time for customer journey mapping?
Is NOW the right time for customer journey mapping?
Link to Best practices for customer journey mapping
Best practices for customer journey mapping
Best practices for customer journey mapping
Innovation Jobs-To-Be-Done
Link to Competing against luck -- Clayton Christensen's book about Jobs To Be Done
Competing against luck -- Clayton Christensen's book about Jobs To Be Done
Competing against luck -- Clayton Christensen's book about Jobs To Be Done
Link to Netnography and the secret life of cats
Netnography and the secret life of cats
Netnography and the secret life of cats
Innovation
Link to Telling Stories to build the right product
Telling Stories to build the right product
Telling Stories to build the right product
Innovation
Link to Finding money, dealing with naysayers
Finding money, dealing with naysayers
Finding money, dealing with naysayers
Link to Avoiding your own Yahoo-style data breach
Avoiding your own Yahoo-style data breach
Avoiding your own Yahoo-style data breach