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Insights

Author Posts

Steve Hansen

Steve Hansen, MBA, is the President of Phase 5 US and the leader of the firm's Data Analytics practice. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation. Steve is based in Minneapolis, Minnesota.

Recent Posts

Customer Experience
Statement design -- more important than you think
Statement design -- more important than you think
Is NOW the right time for customer journey mapping?
Is NOW the right time for customer journey mapping?
Best practices for customer journey mapping
Best practices for customer journey mapping
Innovation Jobs-To-Be-Done
Competing against luck -- Clayton Christensen's book about Jobs To Be Done
Competing against luck -- Clayton Christensen's book about Jobs To Be Done
Netnography and the secret life of cats
Netnography and the secret life of cats
Innovation
Telling Stories to build the right product
Telling Stories to build the right product
Innovation
Finding money, dealing with naysayers
Finding money, dealing with naysayers
Avoiding your own Yahoo-style data breach
Avoiding your own Yahoo-style data breach
Insights
Get your insights off the bench and into play
Get your insights off the bench and into play
Insights
Don't waste your insights!
Don't waste your insights!