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Steve Hansen

Steve Hansen, MBA, is the President of Phase 5 US and the leader of the firm's Data Analytics practice. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation. Steve is based in Minneapolis, Minnesota.

Recent Posts

person making a purchase using a mobile phone
customer centricity customer-centric New Research Studies small business small businesses Financial Institutions marketing to small businesses Financial Services Phase 5 Study Reinventing Small Business Banking small business banking 2021 SMB Insights State of SMB 2021 Study small business owner SMB Market SMB SMB banking Support Small Business Supporting Small Business financial services industry study 2022 study 2022 SMB Study SMB segment customer-centric approach SMB customers SMBs Financial Service Small Business Study Small Business Research small business market research
Link to What Financial Services Do SMBs Need? How Should They Be Delivered?
What Financial Services Do SMBs Need? How Should They Be Delivered?
Request for Participation from the Financial Services industry. Help determine research content for ...
Fancy house overlooking private pool
customer journey mapping customer centricity Financial Institutions Financial Services Digital Transformation consumers financial services high net worth clients financial services industry client journey jtbd
Link to Retaining Affluent & High Net Worth Clients
Retaining Affluent & High Net Worth Clients
Financial Services: Read these research-based strategies to attract & retain high net worth ...
2021 spelled out in masks
COVID-19 Consumer Behaviour Change COVID-19 Impact Consumer Finance COVID-19 Consumer Behaviour Impact Retail Banking banking industry Consumer Financial Services impact on banking 2020 Consumer Study buyer behavior buyer behaviour discretionary spending personal finance consumer banking statistics Consumer Finance Perspective Consumer discretionary spending trends in consumer banking
Link to A Consumer Finance Perspective on the "New Normal"
A Consumer Finance Perspective on the "New Normal"
Consumer discretionary spending & attitudes have been impacted by COVID. Banking Execs, learn ...
Woman with screens and data overlaid on her image
market research Research Studies New Research Studies B2SB thecargoagency small business COVID Impact cargo agency 2021 SMB Insights State of SMB 2021 Study small business technology 2021 Study 2021 SMB Study SBO small business software SMB Software small business owner
Link to New Research: SMB Software Purchase Decision Drivers
New Research: SMB Software Purchase Decision Drivers
Based on insights from the latest Phase 5 & Cargo research, understand what's driving small ...
Small Business Owner / Consumer at work
Innovating customer centricity data analytics market research Phase 5 customer-centric COVID-19 Business Impact Research Studies COVID-19 Impact Consumer Finance small business small businesses Consumer Financial Services 2020 Consumer Study Digital Transformation Digital Banking Services Reinventing Small Business Banking innovation Digital Long Term Success cargo agency Digital Transformation Trends & Techniques small business technology consumer expectations telecommunications to small businesses logistics to small businesses
Link to Digital Transformation: Why Treat Consumers & SBO Customers Differently (and How)
Digital Transformation: Why Treat Consumers & SBO Customers Differently (and How)
Phase 5 studies demonstrate how Small Business Owners have different needs and expectations of ...
Customer Experience customer journey mapping
Link to Best practices for Customer Journey Mapping
Best practices for Customer Journey Mapping
Blog: Best practices for Customer Journey Mapping
Link to Seven Benefits of Customer Journey Mapping
Seven Benefits of Customer Journey Mapping
Blog: Seven Benefits of Customer Journey Mapping
Link to Can Customer Journey Mapping help you leave the Isle of Cyclops?
Can Customer Journey Mapping help you leave the Isle of Cyclops?
Blog: Can Customer Journey Mapping help you leave the Isle of Cyclops?
Agile
Link to How Insights Teams Can Help Drive Business Agility
How Insights Teams Can Help Drive Business Agility
How Insights Teams Can Help Drive Business Agility
Online Research
Link to How to select good online study respondents
How to select good online study respondents
How to select good online study respondents