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Customer Centric

Customer Centric Posts

Woman Executive
Customer Experience customer journey mapping customer centricity market research customer-centric Market Research Business Insurance research techniques customer-centric approach FCT customer victory circle insurance industry marketing customer journey maps customer-centric business customer-centric company CJM research
Link to Using CJM Research to Help Create a Customer-Centric Organization
May 23, 2023
Using CJM Research to Help Create a Customer-Centric Organization
Read how customer journey mapping research generated insights that enabled FCT to become more ...
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by Andreas Noe
Person counting coins
CX Customer Centricity customer centricity customer-centric Innovation Research customer-centric approach recession proofing growth strategies for recession pricing and trade-off research positioning research pricing research doug church economic decline competitive advantage
Link to Leveraging a Recession for Growth?!?
Apr 26, 2023
Leveraging a Recession for Growth?!?
Read the 2nd article in the Phase 5 series about how businesses can become more future-proof by ...
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by Doug Church
graph showing stock price falling
CX customer-centric innovation jobs to be done jtbd UX UX & CX customer-centric approach Reduce Business Uncertainty future proof your business Research to reduce business uncertainty
Link to Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Feb 15, 2023
Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Learn how Insights, Innovation, and Experience Management can help businesses become more ...
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by Stephan Sigaud
person making a purchase using a mobile phone
customer centricity customer-centric New Research Studies small business small businesses Financial Institutions marketing to small businesses Financial Services Phase 5 Study Reinventing Small Business Banking small business banking 2021 SMB Insights State of SMB 2021 Study small business owner SMB Market SMB SMB banking Support Small Business Supporting Small Business financial services industry study 2022 study 2022 SMB Study SMB segment customer-centric approach SMB customers SMBs Financial Service Small Business Study Small Business Research small business market research
Link to What Financial Services Do SMBs Need? How Should They Be Delivered?
Oct 17, 2022
What Financial Services Do SMBs Need? How Should They Be Delivered?
Request for Participation from the Financial Services industry. Help determine research content for ...
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by Steve Hansen
customer using a megaphone
customer journey mapping customer-centric Customer Insights voice of the customer PDMA innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research excelling at innovation jtbd VOC cjm voice of customer JTBD Framework
Link to VOC Insights Techniques for Better Innovation
Jun 29, 2022
VOC Insights Techniques for Better Innovation
Interview with Steve Hansen: Combining Customer Journey Mapping (CJM) and Jobs-to-be-Done (JTBD) ...
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by Stephan Sigaud
Phase 5 Partner Michael Dolenko attending a focus group in 2022
Online Qualitative Research customer-centric New Research Studies post-pandemic Michael Dolenko focus groups post-pandemic qualitative research 2022 qualitative research customer engagement qualitative research in-person qualitative research in-person focus groups fieldwork
Link to In-Person Qualitative Research - We're Back at It!
Apr 27, 2022
In-Person Qualitative Research - We're Back at It!
Read about Phase 5 Partner Michael Dolenko's experience and insights from his first in-person ...
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by Michael Dolenko
Small Business Owner / Consumer at work
Innovating customer centricity data analytics market research Phase 5 customer-centric COVID-19 Business Impact Research Studies COVID-19 Impact Consumer Finance small business small businesses Consumer Financial Services 2020 Consumer Study Digital Transformation Digital Banking Services Reinventing Small Business Banking innovation Digital Long Term Success cargo agency Digital Transformation Trends & Techniques small business technology consumer expectations telecommunications to small businesses logistics to small businesses
Link to Digital Transformation: Why Treat Consumers & SBO Customers Differently (and How)
Apr 22, 2021
Digital Transformation: Why Treat Consumers & SBO Customers Differently (and How)
Phase 5 studies demonstrate how Small Business Owners have different needs and expectations of ...
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by Steve Hansen
Apps on a phone to reflect the digital transformation
Customer Experience UX / Design CX customer360 market research Phase 5 customer-centric COVID-19 Business Impact Customer Insights Research Studies Emotional Connections COVID-19 Consumer Behaviour Change COVID-19 Consumer Behaviour Impact COVID Impact Better Customer Experience 2020 Consumer Study Phase 5 Study New Series Digital Transformation The User Confidence Test
Link to Digital Transformation: The User Confidence Test
Dec 15, 2020
Digital Transformation: The User Confidence Test
Digital transformation is happening. Avoid "channel inertia" with the User Confidence Test, and by ...
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by Stephan Sigaud
customer centric sign
Online Research customer centricity "COVID19 Business Impact Online Qualitative Research customer-centric
Link to Benefits of Online Qualitative Research in 2020
Apr 9, 2020
Benefits of Online Qualitative Research in 2020
Online qualitative research offers many benefits, not only during COVID-19. Read why you should ...
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by Doug Church
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