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CX Case Study - Customer Experience market research Phase 5 Customer Insights Emotional Connections Insurance insights and action qualitative research research techniques insurance CX qualitative health insurance CX emotional needs of customers suzie goan
Link to Don't Forget the Qualitative Research - a CX Case Study
Jul 19, 2023
Don't Forget the Qualitative Research - a CX Case Study
Qualitative techniques provide descriptive information about characteristics that are more ...
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by Suzie Goan
2 people looking at a computer
Innovating market research nps Phase 5 customer advocate Research Studies B2SB thecargoagency small business marketing to small businesses cargo agency B2SB marketing 2021 SMB Insights State of SMB 2021 Study small business technology telecommunications to small businesses 2021 SMB Study SBO small business owner telecom marketers improve nps telecom enterprise excelling at innovation making SMB customers feel valued get the job done efficiently
Link to Telecom Marketers - Improve Your NPS in the SMB Segment
Jul 19, 2021
Telecom Marketers - Improve Your NPS in the SMB Segment
Learn what matters most to SMBs in the post-pandemic world so you can build customer loyalty and ...
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by Stephan Sigaud
Small Business Owner / Consumer at work
Innovating customer centricity data analytics market research Phase 5 customer-centric COVID-19 Business Impact Research Studies COVID-19 Impact Consumer Finance small business small businesses Consumer Financial Services 2020 Consumer Study Digital Transformation Digital Banking Services Reinventing Small Business Banking innovation Digital Long Term Success cargo agency Digital Transformation Trends & Techniques small business technology consumer expectations telecommunications to small businesses logistics to small businesses
Link to Digital Transformation: Why Treat Consumers & SBO Customers Differently (and How)
Apr 22, 2021
Digital Transformation: Why Treat Consumers & SBO Customers Differently (and How)
Phase 5 studies demonstrate how Small Business Owners have different needs and expectations of ...
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by Steve Hansen
Hand sanitizing keyboard
Customer Experience Finance and Banking market research Phase 5 Post-COVID19 Research Studies post-pandemic COVID-19 Consumer Behaviour Change COVID-19 Impact Consumer Finance COVID-19 Consumer Behaviour Impact futureoftheinterface small business small businesses COVID Impact Consumer Financial Services 2020 Consumer Study Financial Services Phase 5 Study New Series Digital Transformation Digital Banking Services small business banking Accelerated Timelines Long Term Success Digital Long Term Success UX Eficiency Memorability Accessibility Discoverability User Experience
Link to Digital Transformation: Accelerated Timelines vs. Long Term Success
Feb 10, 2021
Digital Transformation: Accelerated Timelines vs. Long Term Success
COVID-19 has accelerated digital transformation, but at the risk of good UX principles. Apply Phase ...
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by Arnie Guha Ph.D.
virtual crowd (online community) with thought bubbles
Innovation Innovation Insights market research COVID-19 Phase 5 Online Qualitative Research New Research Studies Market Research Business Phase 5 Study online community engagement online research best practices for online research online research community online community participants online research methodologies online research tools
Link to Best Practices for Online Research
Jan 15, 2021
Best Practices for Online Research
We at Phase 5 have years of experience conducting online research. Learn more about best practices ...
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by Schumaila Kumar
Apps on a phone to reflect the digital transformation
Customer Experience UX / Design CX customer360 market research Phase 5 customer-centric COVID-19 Business Impact Customer Insights Research Studies Emotional Connections COVID-19 Consumer Behaviour Change COVID-19 Consumer Behaviour Impact COVID Impact Better Customer Experience 2020 Consumer Study Phase 5 Study New Series Digital Transformation The User Confidence Test
Link to Digital Transformation: The User Confidence Test
Dec 15, 2020
Digital Transformation: The User Confidence Test
Digital transformation is happening. Avoid "channel inertia" with the User Confidence Test, and by ...
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by Stephan Sigaud
Hero's Journey Storytelling Framework from Building a Story Brand by Donald Miller
data analytics big data Analytics Phase 5 Storytelling for Data Scientists MRIA-ARIM action-oriented presentations effective communication of data compel leaders to act
Link to Compel Leaders to Act with Data Storytelling
Aug 11, 2020
Compel Leaders to Act with Data Storytelling
If you've had great findings that fail to lead to action, read this blog post to improve your data ...
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by Robert Vagi
Photo of emoji to support article about Emotional Connection with Customers
customer360 Blog Phase 5 Customer Insights Post-COVID19 Connecting with Customers Emotional Connections
Link to Emotionally Connecting with Your Customers Matters
Jun 24, 2020
Emotionally Connecting with Your Customers Matters
Emotional connections with customers increase profitability. See Phase 5’s Framework for ways to ...
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by Suzie Goan
picture of 3 legged stool (where the legs stand for Brand, Culture, and Experience)
Customer Experience Customer Experience CX Customer Experience customer360 Phase 5 Brand+Culture+Experience Importance of Culture customer advocate Post-COVID19
Link to 3 Elements for Creating a Customer Advocate: Post-COVID19
May 22, 2020
3 Elements for Creating a Customer Advocate: Post-COVID19
Like 3 legs on a stool, Brand, Culture, and Experience must work together to create customer ...
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by Andreas Noe
Take 5 with Phase 5 Video Image
Customer Experience Experience Design Videos UX / Design CX User Experience customer centricity Phase 5
Link to Take 5 with Phase 5: The Future of UX & CX
May 1, 2020
Take 5 with Phase 5: The Future of UX & CX
Arnie Guha, PhD, head of our Experience Design Practice discusses the future of User Experience and ...
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by Stephan Sigaud
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