Session details:
Invisible interfaces change the drivers of brand perception, measure in place of interaction satisfaction, and integrate outcome-level metrics into brand tracking and journey analytics.
Leave with a practical measurement framework to protect brand equity and CX in an era where AI is the unseen interface and the quality of its decisions is the experience.
- Diagnose brand and CX risks when the interface disappears and outcomes become the primary touchpoint.
- Redesign measurement programs to include outcome-level metrics: perceived fairness, decision clarity, brand alignment, and recourse confidence.
- Integrate new metrics into trackers and journey maps to detect trust erosion before it shows up in churn or complaints.
- Link insights to governance so AI-driven outcomes remain on-brand, aligned with purpose, and defensible.
Date/Time: November 13, 2025 at 2:30pm ET
We hope to see you there!