How do you turn customer experience data into meaningful, organization-wide action… especially across complex, multi-regional teams?
Join Phase 5’s Sam Fiorino and Tanya Kushner from Atlantic Packaging for a candid conversation on what it takes to build a CX measurement program that actually moves the needle.
What you’ll learn:
Webinar Date: May 28, 2026 at 2pm ET
Speakers: Sam Fiorino, Senior Vice President, Phase 5 with Tanya Kushner, Senior Manager, Customer Experience from Atlantic Packaging
Sam Fiorino has over 25 years of experience in marketing research, with a wealth of experience conducting Customer Experience research. A senior member of the firm’s CX practice, he has extensive experience managing and conducting both qualitative and quantitative research. Sam also leads many of the team’s advanced analytics, most notably key driver analysis.
Tanya Kushner, CXAD, has spent the better part of her career asking one question: what does the customer actually experience, and what can we do about it? As Senior Manager, Customer Experience at Atlantic Packaging Products Ltd., she's currently building and driving B2B CX strategy, working cross-functionally to grow business through focusing on CX.
Her path to CX has been a rich one: from brand strategy consulting at LEVEL5 Strategy Group, to consumer insights at Beam Suntory, to nearly a decade of CX consulting at TMG International. What ties it all together is a knack for taking customer insights and turning them into decisions that actually get executed, and change that sticks long after the project wraps – through repeatable processes and continuous improvement. She's equally comfortable in the data and in the boardroom, and she brings both lenses to everything she does.
A certified CX professional with the CXAD designation from the CX Academy, Tanya knows that great CX isn't just a strategy on a slide: it's what happens when the whole organization moves in the same direction, consistently.