WEBINAR REPLAY: Synthetic Personas: What to Trust, What to Test, What to Avoid

Synthetic personas are rapidly moving from experimental tool to mainstream offering, appearing in nearly every CX, insights, and marketing pitch deck. While the term is everywhere, the definitions (and implications) remain unclear.

What exactly are you being sold? A model of your customers? A simulation of them? Or something in between?

This webinar replay gives CX, Marketing, and Insights leaders a practical framework for using synthetic personas responsibly, grounded in real-world decision-making, risk management, and insight generation.

Key Takeaways:

1. A clear, working definition of synthetic personas and how they differ from traditional personas and research.
2. A simple taxonomy to identify what kind of solution you are actually being sold.
3. Three common failure modes and how to spot them before they affect decisions.
4. Five critical questions to evaluate vendors and internal use cases.
5. A practical diagnostic to assess organizational readiness.
6. Clear guidance on:
1. What to trust synthetic personas for.
2. What to test before acting on their outputs.
3. What to avoid to prevent costly missteps.