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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as Board member and past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

Innovation Events Innovating News Innovation Jobs-To-Be-Done market research Phase 5 product developers innovators innovation Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research Insights Association Insights Association Webinar April 2021 Webinar
Phase 5's Steve Hansen to Speak at Insights Association April Webinar
Jobs to be Done: A Framework for Uncovering Customer Needs is the name of the April Insights ...
Events market research Phase 5 Online Qualitative Research New Research Studies MRIA MRIA-ARIM Market Research Business Digital Transformation online community engagement online research community online research methodologies online research tools innovators innovation MRIA March Events MRIA Webinar Arnie Guha MRIA Panel Discussion MRIA Webcast Digital Transformation Trends & Techniques Digital Market Research Trends MRIA Video
Video Available: Digital Transformation Trends & Techniques (MRIA Panel)
Hear Phase 5 Partner & Chief Innovation Officer, Arnie Guha in the MRIA Panel Discussion, "Digital ...
Events News Finance and Banking market research COVID-19 Business Impact Research Studies New Research Studies post-pandemic thecargoagency New Whitepaper small business small businesses Financial Institutions marketing to small businesses Financial Services Phase 5 Study cargo agency B2SB marketing
New Study of Small Businesses Completed with Cargo
Cargo (the world's leading B2SB marketing agency) and Phase 5 have just completed a comprehensive ...
Customer Experience Events News CX data analytics Analytics Phase 5 customer-centric MRIA MRIA-ARIM 2020 Consumer Study MRIA March Events MRIA Webinar X-perience Sam Fiorino Phase 5 What are the X-perience Metrics? Experience Metrics Experience Performance Measurement MRIA Webcast
MRIA Presentation Now Available - What are the X-Perience Metrics?
Download the March 2021 MRIA Webcast presentation, "What are the X-perience Metrics?" featuring ...
Customer Experience News UX / Design CX market research Phase 5 Post-COVID19 Research Studies CMA Top 5 Picks Phase 5 futureoftheinterface CMA Top 5 Picks Newsletter COVID Impact CMA Better Customer Experience 2020 Consumer Study New Series Digital Transformation Accelerated Timelines Long Term Success Digital Long Term Success Memorability Discoverability User Experience Experiential Design Arnie Guha
Phase 5 Insights Article is One of CMA's Top 5 Picks
Our latest Insights article "Digital Transformation: Accelerated Timelines vs. Long Term Success" ...
Innovation Events Innovating Innovation Jobs-To-Be-Done Customer Insights action-oriented presentations PDMA product developers innovators innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done FEQs on JTBD Innovation Research Frequently Encountered Quandaries
PDMA Presentation Now Available - FEQs on JTBD Innovation Research
Download the February 2021 PDMA Webcast presentation, "Frequently Encountered Quandaries on JTBD ...
Customer Experience UX / Design market research nps Phase 5 MRIA MRIA-ARIM Market Research Business Digital Transformation User Experience MRIA March Events MRIA Webinar Experiential Design X-perience Arnie Guha MRIA Panel Discussion
March Events: Phase 5 and the Market Research Intelligence Association (MRIA)
Register now for the March 2nd CX & UX Metrics Webinar, and the March 4th Digital Transformation ...
Research Studies New Research Studies COVID-19 Consumer Behaviour Impact future financial concerns COVID Impact Consumer Financial Services COVID Impact Post-Secondary Education KKF KKF Phase 5 Study Saving for Post-Secondary Education COVID Impact on Saving
COVID Impact on Saving for Post-Secondary Education
A Phase 5 study for Knowledge First Financial (KFF) shows the impact of COVID-19 on families' ...
Events Innovating Innovation Jobs-To-Be-Done Phase 5 customer-centric PDMA product developers innovators innovation PDMA webcast Steve Hansen Phase 5 jobs to be done
Attn Product Development & Research Pros! PDMA Webcast on Feb 18th
Hear Phase 5 partner Steve Hansen in the upcoming PDMA webcast, Frequently Encountered Quandaries ...
Customer Experience UX / Design customer360 Phase 5 customer-centric COVID-19 Business Impact future of banking New Series Digital Transformation
New Series: The Digital Transformation
Just published: the first in a series of articles about the pandemic-driven acceleration of ...