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Author Posts

Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

UX / Design CX Phase 5 MRIA MRIA-ARIM banking industry MRIA Webinar Arnie Guha MRIA Panel Discussion Andreas Noe UX Integrating UX & CX UX and CX
MRIA UX & CX Webinar Rescheduled to June 23, 2022
Register now to hear experts Andreas Noe and Arnie Guha speak at "Integrating UX and CX for the ...
customer journey mapping Jobs-To-Be-Done customer centricity Phase 5 PDMA innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research jtbd
PDMA Presentation Now Available: JTBD + CJM = Better Innovation
Learn how to combine Jobs-To-Be-Done with Customer Journey Mapping for more customer-centric ...
Customer Experience Events customer journey mapping UX / Design CX Phase 5 Arnie Guha Insights Association Insights Association Webinar CX Research Insights Association X Event X Event UX Integrating UX & CX UX and CX
Reuniting with the X: June 2022 Presentation Now Available
Learn how to create a winning experience (UX, CX, EX) across channels & constituencies. ...
Phase 5 to Present at Insights Association's 2022 "X" Event
Don't miss Phase 5 and London Stock Exchange Group presenting together at the Insights ...
Events Innovating customer journey mapping Innovation Jobs-To-Be-Done Phase 5 customer-centric PDMA product developers innovators innovation PDMA webcast Steve Hansen Phase 5 jobs to be done
Phase 5's Steve Hansen to Present at PDMA Webcast
Hear Phase 5 Partner Steve Hansen in the June 2, 2022 PDMA webcast, "Combining Jobs-To-Be-Done and ...
Analytics Market Research Business insights International Market Research Day ESOMAR research code of conduct ESOMAR Code of Conduct
ESOMAR Welcomes Phase 5 as a Corporate Member
Phase 5's corporate membership with ESOMAR demonstrates our ongoing commitment to objective ...
small business small businesses marketing to small businesses Reinventing Small Business Banking Part I Reinventing Small Business Banking Celent Reports and Insights Celent Alenka Grealish small business banking 2021 SMB Insights State of SMB 2021 Study 2021 SMB Study small business credit
Phase 5 Findings Cited in Celent Report re: Small Business Credit
Celent, a leading FI tech advisory firm has cited Phase 5's State of SMB study to show how small ...
Phase 5 UpCity UpCity Certified Partner trusted service provider phase 5 partnership
Phase 5 Announced as a Top Market Research Firm by UpCity
UpCity uses a data-driven model to ensure that buyers can connect with top service providers that ...
Customer Experience CX Financial Services Insights Association insights association annual conference CXS customer experience for financial services
Coming Events for April 2022
Learn more and register now for the Insights Association Annual Conference, and the CXS Summit, ...
thefinancialbrand Financial Brand article Financial Institutions Consumer Financial Services insights insights magazine phase 5 article financial brand feature consumer behavior post-pandemic consumer behavior
Phase 5 Article Featured in Financial Brand Insights Magazine
Consumer Finance Perspective: the New Normal, by Steve Hansen, was published in the Spring 2022 ...