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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

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Phase 5 Video Series Arnie Guha Andreas Noe user experience Integrating UX & CX UX and CX UX & CX Video experience management Holistic Experience Management UX & CX UX & CX Thought Leadership insights webinar research webinar UX Insights CX Insights New Phase 5 Webinar Top 10 Ways to Integrate UX & CX Insights Thought Leadership
Link to Phase 5 Launches New Webinar Series - August 24, 2023
Phase 5 Launches New Webinar Series - August 24, 2023
The first webinar, Top 10 Ways Organizations Can Bring UX & CX Closer Together, was led by ...
Link to NYPAY Panel on State of Small Business Banking - Post-Pandemic
NYPAY Panel on State of Small Business Banking - Post-Pandemic
On September 19th, 2023, Phase 5's Steve Hansen will highlight our latest market research and ...
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Events data analytics Market Research Business Steve Hansen Steve Hansen Phase 5 research business AI enabled surveys AI AI & Customer Experience AI & CX AI Impact on CX 2023 insights industry events IIEX.AI Greenbook AI and research
Link to Steve Hansen to Speak at IIEX.AI 2023 Conference
Steve Hansen to Speak at IIEX.AI 2023 Conference
Don't miss Phase 5's Steve Hansen discussing the impact of AI on the insights industry. Register ...
Spencer Stuart, President Art & Science Digital Marketing Agency
brand promise quantitative research Small Business Podcast insights qualitative research Research Podcast smartertogether rachel langer abugov spencerstuart successful brands customer emotional needs building successful brands art&scienceagency brand research
Link to New Podcast Episode Released, Together with Spencer Saunders
New Podcast Episode Released, Together with Spencer Saunders
Art & Science President Spencer Stuart discusses why brands that lead with empathy and emotion ...
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Events Steve Hansen Steve Hansen Phase 5 stephan sigaud Insights and Research Industry Events rachel langer abugov 2023 insights industry events financial services marketing events phase 5 presentations
Link to Industry Events You Won't Want to Miss: Summer/Fall 2023
Industry Events You Won't Want to Miss: Summer/Fall 2023
Review this list and description of research & insights industry events where you'll find Phase ...
NYPAY and Phase 5 announce new research 2023
New Research Studies future financial concerns NYPAY NYPAY Blog Schumaila Kumar financial services research payments research financial services disruption 2025 banking predictions Payments financial services in 2025
Link to Payment Trends Research Featured in NYPAY Blog, Member Recos
Payment Trends Research Featured in NYPAY Blog, Member Recos
Read findings from Phase 5's 2023 research conducted with NYPAY in this article about payment ...
Financial Brand's Insights Magazine Article written by Phase 5's Steve Hansen
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Link to SMB Study Findings Published in Financial Brand Insights Magazine
SMB Study Findings Published in Financial Brand Insights Magazine
Financial Brand's Insights Magazine (Summer 2023) features Steve Hansen's article about the ...
May 2023 DM Magazine Cover
Customer Experience CX Financial Institutions Consumer Financial Services Financial Services Arnie Guha AI financial services research AI & Customer Experience AI in Financial Services AI & CX DM Magazine AI Impact on CX
Link to AI & CX: DM Magazine Interview with Phase 5's Arnie Guha
AI & CX: DM Magazine Interview with Phase 5's Arnie Guha
May 2023's DM Magazine features excerpts from "The Impact of AI on Customer Experience in Financial ...
Canadian Marketing Association
CMA actionable insights cma survey of marketers needs cma survey phase 5 partnership insights 2023 research research partner 2023 CMA study
Link to Phase 5 - Research Partner for the Canadian Marketing Association
Phase 5 - Research Partner for the Canadian Marketing Association
Phase 5 is proud to have been the Canadian Marketing Association's research partner for their 2023 ...
DMFS Presentation Cover Page
Jobs-To-Be-Done customer centricity Phase 5 SmallBusinessBankingExperience small businesses small business banking innovation Steve Hansen Steve Hansen Phase 5 jobs to be done DMFS Summit SMB SME jtbd 2023 SMB Study new SMB research SMB financial services DMFS DMFS West financial services research
Link to DMFS Presentation Now Available: Findings from 2023 F2SB Study
DMFS Presentation Now Available: Findings from 2023 F2SB Study
Based on Phase 5's 2023 Study of Small & Medium Business financial strategy & operational ...