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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

Impact of AI on CX at FIs Cover Page
Customer Experience CX New Whitepaper Financial Institutions Consumer Financial Services Financial Services CX Research customer experience for financial services research for competitive advantage AI 2023 paper 2023 research
Link to New Paper Released: The Impact of AI on CX in FIs
New Paper Released: The Impact of AI on CX in FIs
Download Phase 5's latest paper to learn how AI will influence CX at financial institutions in ...
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About Phase 5 Analytics Market Research Business New Hire Phase 5 Team quantitative research research jobs senior research consultant phase 5 toronto team university of waterloo university of waterloo alumni
Link to Phase 5 Hires New Senior Research Consultant
Phase 5 Hires New Senior Research Consultant
Phase 5 is pleased to welcome Anna Hudson to our Toronto based team as a Senior Research Consultant.
Smarter Together Podcast Logo Link to Smarter Together Podcast: Two New Episodes Coming Soon
Smarter Together Podcast: Two New Episodes Coming Soon
Don't miss episodes 4 & 5 of Smarter Together - a Market Research Podcast, featuring CX Expert ...
Financial Events Finance and Banking SmallBusinessBankingExperience small business small businesses Financial Institutions marketing to small businesses Financial Services Reinventing Small Business Banking small business banking Steve Hansen Steve Hansen Phase 5 minnesota office dfms DMFS Summit SMB small business credit 2023 SMB Study new SMB research DMFS DMFS West
Link to Phase 5's Steve Hansen a Featured Speaker at DMFS West, April 2023
Phase 5's Steve Hansen a Featured Speaker at DMFS West, April 2023
Get a 20% Discount on your registration for the April 26th/27th San Francisco event, and hear ...
Phase 5 Minnesota Office snapshot
Steve Hansen Steve Hansen Phase 5 minnesota office research jobs in minnesota phase 5 US operations US market research firm phase 5 north american offices new minnesota office US expansion phase 5 phase 5 US office
Link to Phase 5 Expands US Operations with New Minnesota Office
Phase 5 Expands US Operations with New Minnesota Office
The Minnesota office at 7401 Metro Boulevard in Edina is our US headquarters and is led by Phase 5 ...
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UX / Design CX Experiential Design Experience Metrics CX Research UX insights Integrating UX & CX UX and CX UX Researcher CX Industry Integrated Experience Management pioneers in experience management Holistic Experience Management
Link to Phase 5: Pioneers in Integrated UX & CX Management
Phase 5: Pioneers in Integrated UX & CX Management
Phase 5 is continuing to evolve the integrated management of UX & CX with an approach spanning ...
One golden customer in a bunch of other customers
customer journey mapping customer-centric Andreas Noe FCT ESOMAR research for competitive advantage tanya fowler research world
Link to Research World Publishes Phase 5 Article: Putting Customers First
Research World Publishes Phase 5 Article: Putting Customers First
Phase 5 is proud to have our article "Putting Customers First: Using Research to Help Create a ...
Test tube for innovation
Insights Online Qualitative Research Customer Insights CMA Innovation Research quantitative research qualitative research chatbot AI enabled surveys
Link to 2022 Insights - Our Most Viewed Posts
2022 Insights - Our Most Viewed Posts
Be sure to read Phase 5's most viewed Insights blog posts of those written in 2022. Learn about ...
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Case Study - Market Insights data analytics Financial Services quantitative research Interac payment solutions research financial services case study cluster analysis e-transfer for business qualitative research
Link to Phase 5 Publishes New Interac Case Study
Phase 5 Publishes New Interac Case Study
Learn about our multi-phased research project with our client Interac, from initial value prop ...
qualtrics XM logo
Customer Experience Experience Performance Measurement experience design XM Pros XM Institute qualtrics qualtrics XM platform experience management XM solutions provider
Link to Phase 5 Selects Qualtrics as Experience Management Solutions Provider
Phase 5 Selects Qualtrics as Experience Management Solutions Provider
With Qualtrics, Phase 5 consultants will be able to work smarter together by using an integrated ...