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Phase 5 Partners to Speak at MRIA UX & CX Webinar

On May 5, 2022, Phase 5 Partners Andreas Noe and Arnie Guha will speak about Integrating UX and CX for the Ultimate Competitive Advantage in a webinar sponsored by the Marketing Research and Intelligence Association (MRIA). You can register here for this event.

In this interview and panel discussion, you'll learn from our experts how to bring the two disciplines of User Experience (UX) and Customer Experience (CX) together in a holistic manner that creates organizational synergies and a "multiplier effect" on performance. Furthermore, Andreas and Arnie will share from their own experience how this approach consistently provides seamless UX and CX that positions businesses to outperform their competitors, create loyal customers, and build brand equity. 

More about the speakers:

Andreas Noe, MBA is a founding partner of Phase 5, and leads the Customer Experience and Market Insights teams. He has developed particular expertise in CX strategy, metrics and performance measurement, Voice of the Customer and Customer Experience studies, having done these for a range of clients. Andreas brings deep knowledge of research methods and first-hand insight into understanding and managing customer outcomes. He has led several professional associations and clubs as a board member and president and is a former marketing lecturer at the University of Ottawa.

Arnie Guha, PhD is Phase 5's Chief Innovation Officer and leader of the User Experience Strategy & Design practice. He has worked with a multitude of organizations across many different industries, using data from our qualitative and quantitative studies to create customer-centric experiences that not only improve the course of business (or government), but also strengthen customer relationships in the process. He recently re-released the Future of the Interface paper for 2022, and is also an artist.

The MRIA is a Canadian not-for-profit association representing all aspects of the market research and business intelligence industry. Its mission is "to advocate for integrity, professionalism and thought leadership in the diverse world of research, insights, and analytics". Phase 5 is pleased to be included in this organization's thought leadership efforts. Register now for this May 5th event!

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).