(Customer Journey Mapping For Better Business Decisions)
This white paper is directed at leaders and practitioners in organizations looking to advance on their journey to customer centricity - including but not limited to individuals in CX, Research/Insights, UX and Innovation roles.
It identifies when you should do CJM, the benefits of doing it, practical tips and techniques for doing it and shares best practices.
Written by Michael Dolenko (Phase 5 Partner) and Steve Hansen (Partner & President, Phase 5 US).
