Smart Innovations in Manufacturing: Turning VOC into Customer-Centric Growth
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On July 29, 2025, Phase 5's innovation expert Steve Hansen and Vice President Nick Baudoin shared how to focus your innovation efforts on what actually drives growth. Sharing practical ways to identify high-value opportunities, prioritize them, price them effectively, and communicate their value clearly — all grounded in real customer needs.
Smart Innovations in Manufacturing: Turning VOC into Customer-Centric Growth
In this presentation you'll learn how to:
A framework for choosing innovations that customers will pay for
Tools to uncover hidden needs using customer and behavioral data
Approaches to pricing and positioning smart features for maximum impact
Examples from manufacturers turning tech investments into revenue
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