Learn what drives SMB purchase and loyalty behavior in general, as well as what they fear, forecast, want, and need from the large enterprise brands that serve them.
The team at Phase 5 summarizes key findings from the 2021 study, and concludes by sharing 4 critical lessons learned for enterprises who market to the SMB segment.
The pandemic changed how SMBs think about their Financial Services partners, while simultaneously ushering in new ways to bank, borrow, and receive payments.
77% of SMBs get the majority of their computers from the same vendor, and that's mostly the way they like it. Learn what's driving their choice of vendor in the post-pandemic world.
70% of SMBs maintained or increased their spend in this category during the pandemic. 28% say they're likely to switch vendors. Learn what it takes to become a preferred vendor.
