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    Heads Up - The 2021 State of SMB Study

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    On April 14, 2021, Phase 5 agency partner Cargo presented topline findings from our joint study State of SMB (Small & Medium Business) in 2021. The presentation is now available to download.

    Based on our February 2021 survey of over 2,000 SMBs in the U.S. and Canada, this research explores drivers of SMB purchase and loyalty behavior in general, as well as in specific industry sectors including financial services, tech & telco, logistics, and software. It also investigates what SMBs currently fear, forecast, want, and need from the large enterprise brands that serve them.

    Some key takeaways from the topline report include:

    • The top 4 Digital Transformation goals of SMBs
    • How SMBs are fending off Big Retailers 
    • Do's and Don't's for the brands who market to SMBs

    Download the complete presentation now to learn more. And keep checking back for more in-depth reports from this study, including deep dives by industry vertical (FS, Tech, Transportation, Logistics), as well as Canadian-specific findings.