Webcast Replay with PDMA - From Pain Points to Product Success with Problem-Led Insight

In February 2026, Phase 5 and PDMA (Product Development and Management Association) joined together for a webcast based on a real case study with Steve Hansen of Phase 5 and our client, Shashwat Nath of Watts. 

From Pain Points to Product Success with Problem-Led Insight

Key Takeaways:

1. Why problem-led, jobs-focused VOC outperforms traditional feature-first approaches―especially in mature categories
2. How structured, bias-resistant interviews uncover consequential failures customers rarely volunteer
3. Practical techniques to bypass internal assumptions and listen differently across diverse user groups
4. How to translate maintenance and reliability headaches into a focused, strategic product specification rather than a grab-bag of features
5. How problem-led insights can provide a clear roadmap from discovery to a differentiated, market-ready solution

If you're interested in viewing the webinar recording, click here.