- Phase 5 was commissioned to develop customer journeys for the following industries: industrial, VAR manufacturers, graphic manufacturers and health care in order to inform product development and marketing, improve customer experience and guide digital strategy.
![UX Case Study 2 - Picture1](https://www.phase-5.com/hs-fs/hubfs/UX%20Case%20Study%202%20-%20Picture1.png?width=406&name=UX%20Case%20Study%202%20-%20Picture1.png)
- Through the research, Phase 5 uncovered the following:
- All touchpoints from initial awareness through post-purchase and support
- How customers learn about products
- How customers evaluate and inspect products
- Who is involved in making purchase decisions
- Expectations, pain points and areas for improvement at each touchpoint
![UX Case Study 2 - Picture2(2)](https://www.phase-5.com/hs-fs/hubfs/UX%20Case%20Study%202%20-%20Picture2(2).png?width=408&name=UX%20Case%20Study%202%20-%20Picture2(2).png)