- Phase 5 was commissioned to develop customer journeys for the following industries: industrial, VAR manufacturers, graphic manufacturers and health care in order to inform product development and marketing, improve customer experience and guide digital strategy.
- Through the research, Phase 5 uncovered the following:
- All touchpoints from initial awareness through post-purchase and support
- How customers learn about products
- How customers evaluate and inspect products
- Who is involved in making purchase decisions
- Expectations, pain points and areas for improvement at each touchpoint
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