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AI Identity Drift: Toward a New Model for AI UX and Governance

What happens when an AI system forgets what it was built to do?AI Identity Drift explores how adaptive AI systems—trained to learn but not to remember their purpose—can slowly lose alignment with their institutional role.

The result isn’t just a technical error. It’s a UX and governance crisis: users face decisions they can’t challenge, systems drift without detection, and trust erodes silently.

This series proposes a new framework for AI governance—centered on Trust, Alignment, and Recourse (TAR)—and shows why explainability, stability, and contestability must be built into every AI-driven experience.

If your AI can change itself, your oversight must evolve with it.

Stay tuned for more in our newest white paper, "AI Identity Drift: Toward a New Model for AI UX and Governance".

 

Here's a preview of the chapters:

Chapter 1: Who Am I Speaking With? The Hidden Crisis of AI Identity Drift

Chapter 2: Why AI Drifts — The Causes of AI Identity Failures

Chapter 3: The Governance Crisis — How AI Identity Drift Undermines Compliance and Accountability

Chapter 4: Building Resilience — Preventing AI Identity Drift Through UX, Compliance, and Auditing

Chapter 5: The AI Trust Framework — A Pillar for UX-Centered AI Governance

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Author: Arnie Guha Ph.D.

Arnie Guha, Ph.D, is a partner at Phase 5 and the leader of the User Experience practice. Widely regarded as an expert in online user groups and environments, Arnie helps his clients – financial institutions, technology companies, life sciences firms, media companies, publishers and information providers as well as government organizations – develop winning UX solutions and strategies that best respond to market needs and business objectives.