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Compel Leaders to Act with Data Storytelling

August 11, 2020
When Great Data Does a Belly Flop, Use the Hero’s Journey for Effective Data Storytelling Have you experienced this: You’ve spent weeks, maybe months,... Read more
insights

Post-Pandemic Advice for Universities & Colleges

June 19, 2020
An Opportunity Map can help you retain students and grow enrollment. As Bob Dylan said, “Times they are a changin’” – and how! The last three months h... Read more
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Data Analytics: Focus On Your Why In The Age Of Big Data.

February 05, 2020
In this post, we’ll help you avoid an all-too-common pitfall in research: putting your “how” before your “why.” With the rise of “big data,” the numbe... Read more
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Unpacking the Hype: Making Sense of Predictive Analytics, Machine Learning and AI in Market Insights

January 07, 2020
If you’re like me, you’re probably reading this link because of the buzzwords in the title. Even though everyone seems to be talking about predictive ... Read more
insights

A 360° Data Audit to Augment Your Customer Insights

July 24, 2019
At Phase 5, one of the most common issues clients bring up is that they are awash in customer data, but struggle to gain relevant and ongoing insights... Read more