We recently shared our insights on AI and how it will shape customer expectations at TMRE 2025 during a session titled, "Invisible Interfaces, Visible Impact: Measuring Brand & CX When AI Owns the Outcome".
This session explored how AI-driven, outcome-only experiences are redefining customer expectations and brand perception. When the interface disappears, customers don’t evaluate the usability of a process - they evaluate the fairness, clarity, and legitimacy of the result.
We will be sharing the white paper and presentation from this session soon - stay tuned!
This event is all about advancing the practice of insights in a fast-changing marketplace, and we’re excited to share our perspective on one tool used for brand growth today: brand tracking.
We’ll be sharing our perspective on how brand tracking needs to evolve for today’s marketplace and how organizations can better connect brand insights to growth with our brand tracking framework.
Ahead of this event, we will be sharing an article that is a preview of what we will be presenting at TMRE Continued that makes a case for brand health and why mental availability deserves a place in your measurement strategy, so stay tuned for that as well!
Learn more about our brand practice with these resources: