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WEBINAR - What Medieval Communications Can Teach Us About Brand Building

Following last year's launch of our new Brand & Communications practice, we are excited to announce an upcoming event with Michael Dolenko, Phase 5 partner and Brand Practice lead, and Stephan Sigaud, Phase 5 CMO. 

In the Middle Ages, communication relied on rituals, symbols, and personal messengers – tools that ensured that “brands” stayed top of mind even in a world without technology or widespread literacy. These methods created what we now call mental availability: the ability of a brand to come to mind when consumers are ready to buy. 

In today’s crowded market, building and measuring mental availability is just as critical – but traditional brand health metrics often fall short. 

Join us on March 4, 2025 at 2pm ET for Heraldry, Badges, and Town Criers: What Medieval Communications Can Teach Us About Brand Building. In this live webinar, Phase 5 Brand Practice lead Michael Dolenko and Stephan Sigaud, Phase 5 CMO, will share strategies for measuring and growing your brand’s mental availability, and how timeless medieval techniques can inspire your approach today. 

Who should attend? 

Brand managers, marketing leaders, CX professionals, consumer insights specialists, and anyone looking to better understand how to build mental availability and create stronger, more memorable brands. 

In this free 45-minute webinar, you’ll learn to: 

  • Understand mental availability and its critical role in brand health. 
  • Identify why traditional brand metrics may not capture mental availability. 
  • Use simple, actionable methods to measure mental availability for your brand and competitors. 
  • Apply lessons from medieval communication techniques to help grow your brand’s presence. 

Reserve your spot now to discover how to ensure your brand stands out and stays top of mind.  

Register Now

 

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Author: Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).