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Jobs to be Done: ​A Framework for Uncovering Customer Needs​

In April 2021, Phase 5's Steve Hansen presented:

Jobs to be Done: ​A Framework for Uncovering Customer Needs​ in partnership with the Insights Association.

Download the complete presentation deck, here.

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Author: Steve Hansen

Steve Hansen, MBA, is the President of Phase 5 US and the leader of the firm's Innovation practice. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation. Steve is based in Minneapolis, Minnesota.