Marketing Financial Services to Small & Medium Businesses
The State of SMB 2021: Focus on Financial Services
In February 2021, Phase 5 partnered with B2SB agency Cargo, and surveyed 1,383 Small Business Owners (SBOs) and decision makers across Canada and the US who count on financial services and products to keep their business running smoothly.
We learned that almost overnight, the pandemic changed the way many SMBs think about their enterprise vendors and partners. At the same time, it ushered in a new wave of financial alternatives to the big names; new ways to bank, borrow, and receive payments.
Download our Financial Services Sector Report now to learn more about the new needs, wants, and plans of your SMB customers, and how you can retain and grow your business from this important segment.
Author: Stephan Sigaud
Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).