Marketing Software Technology to Small & Medium Businesses

The State of SMB 2021: Focus on Tech (Software)

In February 2021, Phase 5 partnered with B2SB agency Cargo, and surveyed 1,038 Small Business Owners (SBOs) and decision makers across Canada and the US who count on and buy software to keep their business running smoothly.

We learned that 44% of them have increased their software spending since the pandemic began, but how and why they have increased spending varies by business age and size. We also learned about the key influences driving these purchase decisions, and what makes them want to switch vendors.

Download our Software Technology Sector Report now to learn more about the new needs, wants, and plans of your SMB customers, and how you can retain and grow your business from this important segment.

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Author: Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Marketing Software Technology to Small & Medium Businesses

The State of SMB 2021: Focus on Tech (Software)

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