Marketing to Small & Medium Businesses

Marketing to Small Business

In February 2021, Phase 5 partnered with B2SB agency Cargo and surveyed more than 2,000 Small Business Owners (SBOs) across Canada and the US.

This report is our summary of key findings and critical insights for large enterprises who are marketing to the small business segment in the US.

Download our overview report now to learn more about this important segment, including:

COVID impacts and outlook
Pivots and transformations
4 specific marketing do's and don't's

...as well as a deeper dive into implications for companies in the Financial Services sector.

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Author: Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Marketing to Small & Medium Businesses

Marketing to Small Business

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