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Big News at Phase 5! New Website, Rebrand and a Renewed Focus on Customer-Centricity

We are excited to share some major updates happening at Phase 5! Our commitment to helping organizations like yours become more customer-centric and be equipped with the data and insights to make confident strategic decisions has inspired several exciting new developments.

New Brand Positioning: "Drive Bold Decisions"

Very often, our clients ask Phase 5 to speak to their customers about what makes their brand special. Recently, we performed the exercise on ourselves. We thank those clients who participated in the development of our new brand positioning: "Drive Bold Decisions." This new tagline reflects our renewed focus on empowering businesses with accurate, actionable and unassailable insights to guide their brand, product and experience strategies and drive growth.

Expanded Brand & Communications Practice

To complement our existing strengths in Customer Experience (CX), User Experience (UX), and Innovation, we’ve expanded our Brand & Communications practice. This enhanced service helps you sharpen your brand positioning and build strategies that best align with customer needs and expectations, positioning your business for long-term success. Our practice is a reflection of the work we’ve been doing for several years; whether you are working on an enterprise, line of business or product-level brand, we deliver the insights you need to define and refine your brand’s positioning, ensure your communications are compelling, and build emotional engagement with your audiences. Read more about it here.

About Our New Website

Welcome to our new digital home! This website is designed to better reflect our focus on customer-centric research and strategy. The website is more intuitive, allowing you to easily explore our services, learn about our innovative tools, and see how Phase 5 can help your organization thrive. Drop me an email, and tell me what you think!

We’d love to talk with you about how our expanded services, and customer-centric focus can benefit your organization. Feel free to reach out to schedule a conversation.

Thank you for your continued interest and/or partnership with Phase 5. We’re excited to move forward together and help your business succeed in today's customer-driven market.

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Author: Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).