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Take 5 with Phase 5, Episode 5: How Are Researchers Using Tech?

Phase 5 Partner Michael Dolenko shares how AI has improved the speed and reach of data collection, and how study participants have embraced it.

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Author: Michael Dolenko

Michael Dolenko, MA, is a partner at Phase 5 and leads the Brand & Communications practice. Michael is a sought-after moderator and survey researcher for clients in financial services, retail, technology, education and publishing. He and his team focus on brand and communications research and studies that support brand strategy.