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Take 5 with Phase 5, Episode 6: Delivering Actionable Insights

Hear Phase 5 VPs Shannon Bennet and Sam Fiorino discuss the importance of making the jump from data to insights, and how to do it effectively.

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Author: Sam Fiorino

Sam Fiorino is a Senior Vice President at Phase 5. Sam has over 25 years of experience in marketing research, with a wealth of experience conducting Customer Experience research. A senior member of the firm’s CX practice, he has extensive experience managing and conducting both qualitative and quantitative research.  Sam also leads many of the team’s advanced analytics, most notably key driver analysis.