The Impact of AI on CX in Financial Institutions
The Impact of AI on CX in FIs in North America
AI has the potential to transform the financial services industry by providing:
- Personalized Financial Products
- Intelligent Automation
- Security and Fraud Detection
- Customer Service
This paper explores how AI will influence the customer experience at financial institutions in North America, as well as the ethical considerations that must be addressed to ensure that AI is used in a responsible and equitable manner.
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Author: Stephan Sigaud
Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).