Our webcast, From Pain Points to Product Success with Problem-Led Insight , with the PDMA is now available for viewing on their knowledge hub, kHUB.
Product teams often say they are customer-centric, yet still default to feature-led VOC. In this recent webcast, our Partner, Innovation Practice, Steve Hansen, and Shashwat Nath, Senior Product Manager of Watts, walk through how reframing the inquiry, surfacing “hidden in plain sight” product issues, and resisting internal bias led to a market-ready concept with strong organizational confidence behind it.
Access the webcast and learn:
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Why problem-led, jobs-focused VOC outperforms traditional feature-first approaches―especially in mature categories
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How structured, bias-resistant interviews uncover consequential failures customers rarely volunteer
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Practical techniques to bypass internal assumptions and listen differently across diverse user groups
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How to translate maintenance and reliability headaches into a focused, strategic product specification rather than a grab-bag of features
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How problem-led insights can provide a clear roadmap from discovery to a differentiated, market-ready solution
