In manufacturing, the most important product decisions are often made long before there’s a prototype to test. So how can teams make sure they’re solving the right problems from the start?
Join us on October 1st at 1pm ET for this webinar,in which Jason Koravos of Watts Water Technologies and Steve Hansen of Phase 5 will explore how bringing the Voice of Customer (VOC) into the earliest stages of product development can reduce uncertainty and lead to better decisions.
Steve will interview Jason about why Watts introduced early-stage VOC and what they hoped to change. He will then share Phase 5’s approach to early-stage VOC, using practical examples to show how customer insights can be translated into product requirements and priorities.
Finally, Jason will share the impact the approach has had at Watts—from better-informed development decisions to positive business outcomes.
Attendees will leave with a practical view of why early-stage VOC matters, how to do it well, and the difference it can make.
Sign up below for this live webinar on Oct 1st at 1pm ET!
Speaker Info
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Jason Koravos is the Product Engineering Manager for the Valves and HVAC platform at Watts Water Technologies, where he leads Product Development and Design Engineering. He began his career in materials development for the oil and gas industry, holding a variety of roles spanning application development, manufacturing, and business leadership. Since joining Watts four years ago, Jason has played a key role in advancing the digital transformation of the company's valve portfolio and expanding Watts' presence in the data center market. He combines deep technical expertise with a strategic, customer-focused approach to product development and innovation. Based in the Boston area, Jason is passionate about building high-performing technical teams that foster strong customer partnerships and remain closely aligned with the evolving needs of Watts' customers. His leadership focuses on translating customer insights into innovative solutions that deliver meaningful business value. Outside of work, Jason enjoys golfing, cycling, and attending live music events.
Steve Hansen is a Partner at Phase 5. Based in Minneapolis, MN, he leads the firm's Innovation and New Product Development practice. Steve enjoys taking a “Zen mind, beginner’s mind” approach to innovation, especially when it has the potential to disrupt a market ecosystem. His professional background includes: Lecturer in Innovation in the Peking University Guanghua MBA program, Director of Research at Thomson Reuters, and technology product management roles. Steve is regularly invited to speak at industry events on customer-centricity. He holds an MBA from University of Minnesota, MA English Language / Linguistics from University of Arizona, and a BA Mathematics from Pomona College.
