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WEBINAR - Grow Your Bank with an Innovation Drawbridge over a CX Moat

Banks today face an increasingly complex landscape—navigating economic fluctuations, shifting interest rates, regulatory pressures, and rising competition from fintechs and non-bank financial entities. To combat this, the strongest defense isn’t just better products, it’s also a superior customer experience. Just like medieval castles relied on moats for protection and drawbridges for controlled access, banks must fortify their position with customer loyalty while creating pathways for innovation and growth. 

In this webinar, you’ll join Phase 5’s CX and innovation experts Andreas Noe and Steve Hansen, to learn how to build a customer-centric innovation and experience strategy to create a competitive edge, retain customers, and drive sustainable growth that will secure your bank’s future and keep competitors at bay. 

What You’ll Learn: 

  • How real product innovations are built on deep customer insights 
  • Why understanding customer journeys and jobs-to-be-done is critical for success 
  • How superior product and service experiences drive long-term customer relationships 
  • Strategies for leveraging customer experience as a moat against competitive threats 

Who Should Attend? 

Banking decision-makers in strategy, product, marketing, Customer Experience and insights functions looking to strengthen their innovation and customer experience strategies. 

Date: May 8, 2025 
Time: 2pm ET 
Duration: 45 minutes 
Speakers: Andreas Noe, Phase 5 CX Practice Lead; Steve Hansen, Phase 5 Innovation Practice Lead 
Host: Stephan Sigaud, Phase 5 CMO 

 

Reserve Your Spot Now

 

 
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Author: Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).