WEBINAR REPLAY - Grow Your Bank with an Innovation Drawbridge over a CX Moat

Banks today face an increasingly complex landscape—navigating economic fluctuations, shifting interest rates, regulatory pressures, and rising competition from fintechs and non-bank financial entities. To combat this, the strongest defense isn’t just better products, it’s also a superior customer experience. Just like medieval castles relied on moats for protection and drawbridges for controlled access, banks must fortify their position with customer loyalty while creating pathways for innovation and growth. 

In this webinar, you’ll join Phase 5’s CX and innovation experts Andreas Noe and Steve Hansen, to learn how to build a customer-centric innovation and experience strategy to create a competitive edge, retain customers, and drive sustainable growth that will secure your bank’s future and keep competitors at bay. 

What You’ll Learn: 

• How real product innovations are built on deep customer insights 

• Why understanding customer journeys and jobs-to-be-done is critical for success 

• How superior product and service experiences drive long-term customer relationships 

• Strategies for leveraging customer experience as a moat against competitive threats 

Who Should Watch? 

Banking decision-makers in strategy, product, marketing, Customer Experience and insights functions looking to strengthen their innovation and customer experience strategies. 

Originally Recorded: May 8, 2025

Duration: 45 minutes 
Speakers: Andreas Noe, Phase 5 CX Practice Lead; Steve Hansen, Phase 5 Innovation Practice Lead 
Host: Stephan Sigaud, Phase 5 CMO 

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